23A – Your Venture’s Unfair Advantage

Venture Resources:


  • Knowledge - Being that I am experienced in the fitness industry after working at a gym and having worked out from a young age -- these are experiences that others will not be able to relate to and gives me an advantage in the industry. 
  • Experience - I've been in and out of the gym since I was 14, and my experience is something that some other services can't compete with. 
  • Social capital - If I ever begin to struggle with my services, I can rely on advice from numerous friends, colleagues, and previous managers who have life experiences in the fitness industry. It's also a lot better than simply googling the answers. 
  • Access - Several gym services don't give you access to everything unless they pay a certain amount. Being that this is a mobile gym service, many people have better access to equipment, knowledge, and plans at all times. 
  • Availability - Being that this is a mobile gym service, there are no particular business hours that other gyms have. This can be as simple as working out at 7 am or 11 pm if needed. 
  • Credibility - A lot of personal trainers provide services for health but they don't have the experience themselves. It not only throws off the client, but it questions their service, to begin with. 
  • Location - This service can happen anywhere - including work, home, parks, and wherever the client prefers. 
  • Benefits - My services have a two-step process that includes the equipment, the meal plan, and the benefits of traveling toward my client. 
  • Advertisement - I have worked in the social media political realm for a few months and I have a basic understanding of the type of messaging that creates views, clicks, and likes. This method can help along with marketing and gain customers in the long run. 
  • Marketing - Being that I have experience marketing my father's home inspection business, I have an advantage in step taking for promoting my services to clients. This is probably the most important resource for my service because of its long term benefits that will bring me the most business. 

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