18A – Create a Customer Avatar

CUSTOMER AVATAR

 Service: Mobile Fitness Center that brings equipment to your choice of location and includes diet and workout plans.

Customer: Typical customer would have the following qualities:

  • Between the age of 22 - 30 
  • College graduate 
  • Wears a suit/dress to work 
  • Works in government/politics
  • Wears their typical university shirt to workout
  • Wears gloves 
  • Loves bragging about their job 
  • Has some experience working out
  • Motivated to be healthy 


What I have described is your average D.C. citizen trying to make a living. I tend to fit some of these qualities myself, such as the age, workout experience, and politics, but overall, it's hard to avoid people with these qualities living in most cities, so It's what my target has to be. Living in the suburbs would be a completely different set of qualities and customers.





Comments

  1. Scott HassonMarch 22, 2020 at 5:50 PM

    Hey Joaquin, I found the qualities of your customer avatar to be interesting, especially since you were attempting to capture the average citizen of Washington, D.C. It was amusing to see that you think most people in your city brag about the job they have, I wonder if that is because of people wanting others to know they have political connections to establish dominance. I also like how you acknowledged that the typical customer would change based on geographic location.

    ReplyDelete
  2. Alejandro CandelaMarch 22, 2020 at 8:49 PM

    Hey Joaquin, This is my first time on your blog and wish I had see this before. I love your business idea and think it could really work. A mobile fitness center that comes to you or meets you wherever could work great wit people such as celebrities. who do not wish to go to a gym and be seen and crowded by people when they are only trying to work out. I found it funny how you chose D.C. and the fact that your typical customer would love to brag about their political party and wear their university shirt when they go to workout. Overall, great blog.

    ReplyDelete

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