11A – Idea Napkin No. 1

Piecing it all together - Mobile Fitness Service

I am a UF student currently living in the nation's capital, Washington D.C. Being that I've gone through several sales jobs and political experiences, I've been able to pick up better communication and public speaking skills. Although I've been involved in political advocacy, I am leaning more toward someday being my own boss and running a fitness style-related service. If I were to start this sort of concept, I would see it as a separate entity apart from my career, but eventually would try to manage the service full-time.

The service I would be offering to customers is a mobile gym service. This would help those who are constrained on time and or don't want to travel long distances to find the right fitness center to them. I would be bringing the center to their home or place of choice. This means equipment, personal training, and diet regimens compacted into one. Aside from people who are short on time, age group is irrelevant. This could be a full-on family workout or it could pertain to a senior citizen who wants that extra kick in their life.

Customers should care because this will help them better manage their time and do more than simply spending time driving in traffic or debating whether they should even go in the first place. This isn't an ordinary mobile center, but one that differentiates itself by including diet plans combined with fitness schedules and state of the art equipment. Who wouldn't prefer working out in the comfort of their own home?

Conclusion: One issue I see coming from this concept is managing the equipment myself. This means I either have to travel in an enormous truck filled with equipment or I don't take equipment with me. Also, being that I want to include dieting tips, I would need to get certified in the nutritionist realm in order to provide the best possible tips and plans. Lastly, because I am including so many benefits along with the service, how expensive will that cost clients? This is something that must be precise in order to keep business steady.



Comments

  1. Scott HassonFebruary 24, 2020 at 6:04 AM

    Hey Joaquin! I enjoyed the details you gave about the business model for your mobile gym center. When reading your concept, I immediately thought about the labor required to move heavy gym equipment because you stated that it would be in a mobile center. Will you have to transport heavy fitness machines into someone's home by yourself? Aside from that, I think the idea of a mobile gym for people who lack the time and motivation would be profitable because of a need for convenience.

    ReplyDelete

Post a Comment

Popular posts from this blog

18A – Create a Customer Avatar

CUSTOMER AVATAR Service: Mobile Fitness Center that brings equipment to your choice of location and includes diet and workout plans. Customer : Typical customer would have the following qualities: Between the age of 22 - 30  College graduate  Wears a suit/dress to work  Works in government/politics Wears their typical university shirt to workout Wears gloves  Loves bragging about their job  Has some experience working out Motivated to be healthy  What I have described is your average D.C. citizen trying to make a living. I tend to fit some of these qualities myself, such as the age, workout experience, and politics, but overall, it's hard to avoid people with these qualities living in most cities, so It's what my target has to be. Living in the suburbs would be a completely different set of qualities and customers.
Read more

15A – Figuring Out Buyer Behavior No. 2

Evaluating How Your Customers Evaluate Stuff Being that I live in Washington D.C. the chosen segments for my interview were people who worked in the political sphere with busy schedules. During the interview process and because they were on the younger side, their methods of finding information and choosing alternatives/shopping were almost identical. Two of them discussed that they couldn't choose a product or service without going through a robust search of testimonies, prices, and alternatives online. We are in the digital era, and making a choice through the endless amounts of sites could make things easier but also more confusing because of the mass amount of information and different opinions available at the same time. My interviewees' most important qualities when depicting product choice were quality and then price, in that order. All of them preferred to pay their products with a credit card and worry about their debt later. The post-purchase part of the intervi...
Read more

12A – Figuring Out Buyer Behavior No. 1

Sketching out the Beginning of the Buyer Behavior Process Three people who might exist in my venture's market were interviewed throughout Washington D.C., and factors that contributed to their unmet needs were very similar. Due to the lack of fitness center availability in their schedules and location, they turn to either not working out or waiting for the weekend to be able to travel to their centers to sneak in a few workouts. The most important part of the interviews conducted is that the interviewees all looked for simpler solutions to their problems. The prominent factor that stuck out during all 3 interviews was the idea that "they can go to the gym if they want to" but their actions prove otherwise. 2 of the interviewees didn't realize they had the unmet need until halfway through the conversation. It appears that they didn't want to admit that their daily lives would benefit from having a better schedule and/or having the fitness center in closer prox...
Read more