Forming An Opportunity Belief

My Belief
The misinformation age has reached an all-time high. The political world has opened the doors for misinformation to spread faster and become more manipulative due to the current division between political parties cultures, beliefs, and greed today.

The Unmet Need
The unmet need is having access to an unbias tool or resource to fact check and confirm the information provided in the news story in real-time. Everything that readers come across must be double and triple checked before confirming whether the story is true or not. Right now, most readers tend to be lazy and not research further or are forced into triple checking the information several times (which can become tiring).

The Prototypical Customer 
The prototypical customer is people who are on social media, work in politics or are heavily involved in current events that doesn't have the knowledge on misinformation and its repercussions.

The Interviews 
A total of three people were asked questions regarding the unmet need and whether they agree or disagree. These people included colleagues and a neighbor. Luckily, for the most part, people had the same responses and beliefs as I did, except for one.

Reflection
The interactions I had with prototypical customers were quite interesting - my belief didn't change, but my concern for certain people's thought process trumped the issue at hand. The opportunity to provide a resource or tool for people to potentially use to solve the mass misinformation crisis is a little more difficult than previously thought. To begin with, many people who view news or look for specific current event topics already carry a preconceived notion about what they are about to read.

For example, Not only did the first person I interact with completely disagree with the opportunity, but they insisted that it wasn't necessary to create a solution to a problem that "didn't exist." The other two individuals agreed that it was believable to create a tool like this, and was definitely necessary for public use. However, they also insisted that we do already have some resources we can use, like national newspapers that fact check. We also have websites, like SNOPES that work with people who have concerns regarding alleged conspiracy theories or popular topics that have no evidence out at that moment time.

Overall, the idea is feasible but it won't be easy. The idea that the age of misinformation could be fixed in the blink of an eye is almost impossible, but this is definitely a start. Once customers give their feedback on the proposed solution/product, it's critical that entrepreneurs change and adapt to be able to serve a larger variety of customers or else they are losing out on a bigger picture success.


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